Who Owns DFTBA? An Introduction to Trademarks
In which John discusses the increasingly widespread use by large corporations of the phrases “DFTBA” and “Don’t forget to be awesome,” and discusses why even though we COULD stop those uses by trademarking nerdfighter slogans, we aren’t going to.
Nerdfighter merch: http://dftba.com
DFTBA scarf: http://www.etsy.com/listing/167826330…
DFTBA greeting cards: http://www.etsy.com/listing/118477068…
DFTBA spoon: http://www.etsy.com/listing/121205418…
Urban Outfitter’s DFTBA rug: Yeah, like I’m going to link to that.
Have a marathon of Orphan Black S1 the day after Thanksgiving.
of course, we get more chaotic during those bigger seasons -cough-thanksgiving-cough-
crazyrz2 asked: John, I looked through the comments of entertainments poll, and several people agreed that the nerdfighters were "little monsters of literature" how can I help defend nerdfighteria without being violent??
1. The vast majority of people who read and like TFIOS are not nerdfighters. In fact, most of them have never heard the word nerdfighter.
2. The Little Monster fan community is about Lady Gaga. The nerdfighter community is not about my books. Many nerdfighters have never read my books; many other nerdfighters have read them but don’t like them. The nerdfighter community isn’t even really about our videoblogs. It’s mostly about celebrating intellectualism and making cool stuff on the Internet and decreasing worldsuck.
3. I think Lady Gaga’s fan community is cool.
4. When stuff becomes popular, it also becomes popular to crap on that stuff. I’ve actually been very lucky in this regard: On the whole, people are still really generous toward TFIOS, although certainly there is much more vitriol directed toward the book (and toward me) than there was a year ago. So this will probably flare up again around the time of the movie, and then we can go back to being a nice Internet community that works together to make stuff and is mostly ignored by the outside world.
5. In the meantime, this stuff will happen, and I think it’s best to ignore it and focus on why you like being a nerdfighter instead of trying to convince every person on the Internet that nerdfighters are awesome. Like, maybe now is a good time to make a kiva loan or be nice to someone on the forum or something.
This is a great way to conduct yourself in any fandom or community.
You don’t need to defend it, just have fun and be nice to everybody.
On Tumblr and in life, the chances are that you and whomever you come across love at least one thing in common. And sometimes this one common thing can fuel an awesome friendship, as long as you’re both enthusiastic and open.
The thing might be pizza or John Green.